AI-powered search tools like ChatGPT and Gemini don’t rank websites. They surface credibility, pulling from earned media, trusted journalists, and authoritative sources. That makes PR central to how your brand is discovered, trusted, and chosen.
This guide breaks down how AI is reshaping discovery, visibility, and reputation, and what B2B brands should do now to stay relevant.
You’ll learn:
Why earned media now drives AI search visibility
How to use AI without losing a human voice
What the zero-click internet means for content and social
How AI is changing email, sales, and nurture campaigns
Why internal AI governance protects brand trust
Download the guide to understand how PR works in an AI-powered economy and how to adapt before visibility slips.
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