The Definers Episode 10: Legal Strategy, Litigation Risk & Business Decision-Making

In today’s high-stake environment, legal risk is no longer something organizations simply manage, it’s something that actively shapes business outcomes.

Remember the 2023 Banking Crisis?

As we gear up for an August 1st launch of what’s currently being called our Quarterly, we’ve been revisiting a 2023 webcast hosted by MUFG Capital Analytics’ Scott Ramsey: MUFG Webcast, Episode 3. Why now? Because the themes — trust, technology, and crisis — feel even more relevant today. And not just in banking and […]

AI Development Media Relations

Supporting AI go-to-market motions in 2026 Price: $12,486 for the complete cohort marketing program Program Overview AI development doesn’t follow a traditional SaaS launch sequence. Cycles are open-ended, customer feedback drives the roadmap, and go-to-market motions evolve in real time. That shift creates competitive space, but only for companies that can build narratives as dynamic […]

The Definers Episode 9: Doug Fritz and the Outsourced CTO (and AI)

In this episode of The Definers, Chris Gale sat down with Doug Fritz, Founder and Managing Partner of F2 Strategy, to see how their team has shaped the idea of the outsourced CTO in private capital. We invited Doug to explain how this role is evolving in the rapidly developing AI age, and why it’s […]

The Market Signal Package

Supporting Q2 2026 Enterprise Sprints Price: $6,878 per press announcement Volume rate: $5,291 per announcement when engaging on three or more announcements What’s Included (Per Announcement) Each announcement functions as a contained narrative campaign, not a transactional press release. Included: Strategic press release writing Crafted to connect the company’s news to a broader market movement […]

GEO Is The New SEO: Why Earned Media Matters More Than Ever in an AI‑First World

The fight for Google “page one” has moved to AI & earned media owns the real estate Key Insights: 95 percent of AI citations come from unpaid media sources 82 percent come specifically from earned media coverage Half of all AI citations come from content published within the last 11 months For more than two […]

AI Is Changing The Timing Of Public Relations

For most of the SaaS era, silence was a virtue. You built quietly. You protected your IP. You waited for product‑market fit. And when you felt the message was clear, you had customer validation, you launched. As companies pivot from seat‑based SaaS products to AI development environments, particularly in regulated enterprise markets, silence incurs a […]

The White House News Cycle And B2B Public Relations

What’s changed since 2021, and what companies, firms, and investors need to do in 2026 For much of the last decade, B2B public relations operated with a clear boundary: The White House mattered for politics, but business had its own media logic. That boundary has collapsed. In 2025–2026, the White House is no longer a […]
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