Wrestling with Slower Sales 

Were there lessons from the slower revenue many enterprises experienced in 2023? It’s been hard for many startup founders to tease apart how much slowness

Six Books to Read in 2024

If you couldn’t already tell, at Gale Strategies we love books. And not just books about marketing and PR. No, we love all books. It’s

Five lessons on writing thought leadership

Bylines are among Gale Strategies’ most potent tools to establish thought leadership, attract attention, and generate business leads for our clients. Sometimes we ghostwrite them

Ada Lovelace Was a Marketing Genius, Too

Read the original article here. The world’s first computer programmer could also be described as a pioneer in B2B technology marketing. Her wisdom and discerning