Six Books to Read in 2024

If you couldn’t already tell, at Gale Strategies we love books. And not just books about marketing and PR. No, we love all books. It’s

Five lessons on writing thought leadership

Bylines are among Gale Strategies’ most potent tools to establish thought leadership, attract attention, and generate business leads for our clients. Sometimes we ghostwrite them

Ada Lovelace Was a Marketing Genius, Too

Read the original article here. The world’s first computer programmer could also be described as a pioneer in B2B technology marketing. Her wisdom and discerning

Where Should Advisors Fit Into Your Business?

From talent managers to operating partners and marketers to fundraisers, leaders at private capital firms are becoming increasingly frustrated. The fundraising cycle is slowing, budgets