Timing Is Everything: When to Hire a PR Agency

Timing is often the difference between a story that lands and one that disappears. But when is the right time to start telling that story? Engage PR too early, and you may burn time and budget before you’re ready. Engage too late, and you’re asking PR to amplify something that’s already passed its peak. This […]

The Definers Episode 8: Data Economics & Private Capital, How Lydions Can Transform Private Markets

  Explore how data economics can solve real challenges in private markets. In this episode of The Definers, Chris Gale and Arka Ray of The Data Economics Company explain Lydions, data-native economic objects that embed ownership, provenance, and incentives into workflows. These structures turn static data into living assets. You’ll learn practical use cases and […]

AI and PR: What we know (so far)​

This guide breaks down how AI is reshaping discovery, visibility, and reputation, and what B2B brands should do now to stay relevant.

Earning the CNBC Spotlight: Why it’s a test for whether your story really matters

We often get asked “How do you get your clients on national TV?” The answer is you have to understand that a national television broadcast schedule is finite real estate in an era of near infinite digital and commodified news spaces. It’s also live, adding to its finitude. Anything that gets attention needs to be […]

Media Relations in the Age of AI

Media Relations in the Age of AI: Four Lessons for B2B in Late 2025 AI is no longer a buzzword—it’s redefining how buyers discover, evaluate, and choose solutions. In this new environment, traditional PR alone won’t cut it. B2B leaders need media relations strategies that connect directly to sales, amplify trust, and create momentum across […]

The Definers Episode 7: Reid Thomas on Accelerated Impact, Opportunity Zones and Sales Ops

Learn how real relationships and smart systems create growth that automation alone can’t deliver. Reid Thomas currently stands to define the Opportunity Zone market—and he has the sales ops experience to back it up. Through his new venture, Accelerated Impact, Reid is opening opportunities that blend financial returns with meaningful community outcomes. But Reid is […]

How much do public relations and marketing cost?

We don’t see a point in making PR and marketing costs a mystery. Below is the current pricing for media relations and marketing from our team on a per result basis. It’s based on an average cost of these deliverables across five years. Though we pay attention to how much it’s cost us more recently […]

An event worth a thousand calls: Lessons from our recent dinner series

Amid AI, political and policy volatility, and more disruptions, executives who struggle to find time for real connections with leaders in their marketplace are increasingly turning to a novel approach that cultivates networks and generates insights. Workshop dinners, an event-based process that stresses the collaborative essence of good marketing and public relations, make sense in […]
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