Media Relations in the Age of AI

Media Relations in the Age of AI: Four Lessons for B2B in Late 2025 AI is no longer a buzzword—it’s redefining how buyers discover, evaluate,

The Definers Episode 7: Reid Thomas on Accelerated Impact, Opportunity Zones and Sales Ops

Learn how real relationships and smart systems create growth that automation alone can’t deliver. Reid Thomas currently stands to define the Opportunity Zone market—and he has the sales ops experience to back it up. Through his new venture, Accelerated Impact, Reid is opening opportunities that blend financial returns with meaningful community outcomes. But Reid is […]

How much do public relations and marketing cost?

We don’t see a point in making PR and marketing costs a mystery. Below is the current pricing for media relations and marketing from our team on a per result basis. It’s based on an average cost of these deliverables across five years. Though we pay attention to how much it’s cost us more recently […]

An event worth a thousand calls: Lessons from our recent dinner series

Amid AI, political and policy volatility, and more disruptions, executives who struggle to find time for real connections with leaders in their marketplace are increasingly turning to a novel approach that cultivates networks and generates insights. Workshop dinners, an event-based process that stresses the collaborative essence of good marketing and public relations, make sense in […]

The Definers Episode 6: A sales ops approach to professional services business development

For those who have been doing public relations and marketing for law firms or accounting firms, here’s a webcast on integrating that work into a CRM like Salesforce, Hubspot or ActiveCampaign and implementing sales ops. If you’re like us you’ve earned media results or implemented marketing campaigns, but you’ve remained vulnerable to partners asking how […]

Private Capital Fund Ops Are Anyone’s Game Right Now

Private Capital Fund Ops Are Anyone’s Game Right Now Transform Your Private Capital Fund Operations The private capital industry is evolving rapidly. Data fragmentation, inefficiencies, and misaligned incentives are holding firms back from fully leveraging automation and AI. Are you ready to adapt and lead? Download the Gale Strategies White Paper to gain exclusive insights […]

How to Achieve Top Tier Media Coverage

How to Achieve Top Tier Media Coverage Getting a reporter’s attention in today’s media landscape is more challenging than ever. If you’re pitching top tier reporters and not making any traction, you’re not alone. Almost half of journalists say they “seldom or never respond to pitches,” according to a recent survey. It likely has less […]

The Passing Game: Why 2025 is the Year of Operational Productivity

The Passing Game: Why 2025 is the Year of Operational Productivity Individual productivity is no longer enough for B2B firms. To thrive, they must use tech to build cohesive systems that transform individual efforts into collective successes. Download our white paper to learn more. Fill out the form to download our white paper: * By […]

Overcoming Orthodoxy: Rethinking Sales and Marketing in Disruptive Times

Salespeople are more likely to leverage marketing expertise when they tie it directly to acquiring new customers. By Christopher Gale In-house sales and marketing teams, which too many companies silo from each other, are struggling to overcome the effects of new disruptive technologies, labor market shortages, and costlier capital. Most aren’t looking inward to transcend […]
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