Supporting AI go-to-market motions in 2026
Price:
- $12,486 for the complete cohort marketing program
Program Overview
AI development doesn’t follow a traditional SaaS launch sequence. Cycles are open-ended, customer feedback drives the roadmap, and go-to-market motions evolve in real time. That shift creates competitive space, but only for companies that can build narratives as dynamic as their products.
A cohort-based marketing motion aligns media, messaging, and sales with how AI actually gets built and bought: through small groups of high-intent customers experimenting in parallel, shaping the story as they go.
Objectives
- Establish a repeatable cohort marketing motion
- Increase engagement with high-quality, collaborative customers
- Accelerate internal alignment across product, marketing, and leadership
Cohort Identification & Definition
We start by finding the cohort that already exists, often hidden in your customer base, and giving it structure, language, and visibility.
- Audit the customer base to identify existing or emerging “accidental cohorts”
- Define the macro industry challenge and structural breakdown
- Develop positioning for the cohort as an industry working group
- Build a value proposition centered on collaboration, experimentation, and leadership
- Design a messaging framework focused on customer outcomes and learning loops
- Create a participant communication framework
- Align internal teams across product, marketing, sales, and leadership
- Develop core content assets: announcement, messaging, FAQs, program overview
Media Strategy & Sales
Cohorts give journalists what they want most: pattern, not pitch. We build the narrative architecture and the sales motion together so each reinforces the other.
- Develop a narrative focused on industry challenge patterns and innovation gaps
- Identify and engage key journalists and influencers
- Create a framework for ongoing insight storytelling and reporting
- Align sales on positioning and narrative tools
Deliverables
- Cohort strategy brief
- Onboarding and participant communications templates
- Announcement materials — email, blog, social
- Sales enablement materials
- Media pitch framework and angles focused on industry transformation
- Talking points, media management, and results distribution
Timeline
- Week 1: Cohort identification
- Week 2: Program messaging and asset creation
- Weeks 3–4: Launch and recruitment
- Week 5–8: Media relations wins and amplification
Interested in building a cohort motion for your AI company? Get in touch →
