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The Definers Episode 11: Zombie Funds, Forensic Intelligence, and the Coming Transparency Reckoning in Private Markets

Trapped in aging vehicles, LPs are no longer relying solely on GP reporting to evaluate risk, valuation, and future outcomes. Investors are increasingly commissioning independent valuations, leveraging forensic intelligence tools, scrutinizing continuation fund transactions, evaluating fiduciary compliance, and working to approach GP negotiations with a new level of rigor. What began as an asset-performance issue is evolving into a broader conversation about transparency, governance, investor protection, and the future operating model of private markets.

At the same time, regulatory and legislative pressure is building. With alternative assets growing into a multi-trillion-dollar segment of the financial system and expanded access to private markets becoming a policy priority, questions surrounding valuation methodologies, portfolio smoothing, disclosure practices, and operational transparency are moving closer to the center of public policy discussions.

In this webinar, Michael Aronstein, Partner at Antiquity Capital, and Michael Halloran, founder of NES Financial and former CEO of JTC Americas, join Chris Gale, Co-Founder of Gale Strategies, for a timely discussion about how sophisticated investors are navigating zombie funds and why operational transparency may become one of the most important themes in private markets over the coming decade.

The discussion will connect three increasingly important questions: How are LPs independently evaluating aging private assets? How are technology and forensic intelligence reshaping private market oversight? What happens if transparency becomes an operational and regulatory expectation rather than a voluntary best practice? Disclaimer: For informational purposes only; not financial advice.

 

Chris Gale: Zombie Funds. Sounds like a horror movie title. Michael shared shared with me earlier that maybe zompires is is a better term. I think I saw some reporting from PitchBook recently. So these are vehicles, as we all know, that are functionally dead but still feeding off fees, and we might hear some better definitions to the course of of the minutes ahead.

So let’s use that at the doorway, and let’s get into the structural operational strategy questions, and we’re going to start with Michael Aronstein, and then as the course continues, you’re going to hear more from Michael Halloran, and if you don’t know Michael Aronstein, I really encourage you to look at Antiquity Capital. They do amazing work there, and you probably do know that he’s a veteran investor, former president CEO, chief investment officer at Market Field Asset Management. And Michael Halloran is founder of NES Financial, former CEO of JTC Americas, and develops has developed expertise that come from his Silicon Valley background that you’ll get to hear. Spends a fair amount of time in Washington DC even though he’s on the West Coast today getting up early for us, and has done quite a bit in developing technologies and processes for areas of investment like opportunity zones, EB-five, ten thirty one that can suffer from some degree of opacity and trying to bring them to the surface so you can see what’s going on, and you can imagine where this conversation is going to head today. Michael Aronstein, I don’t know if you would like to say some more about Antiquity Capital, but in addition to that, maybe you could set the stage for us about why are we talking about zombie funds in the first place today.

Michael Aronstein: Thank you, Chris. Just briefly on Antiquity Capital, we are more or less a forensic intelligence analysis and advisory firm that attempts to detangle the opacity and the other complexities that are inherent in the private markets. Both my partners, Scott Siemens, and I have fairly long histories of analytics. I’m much more on the macro side. Scott has been on the actual company analysis and funds analysis nitty gritty portion.

And so between the two of us, we… We’ve had a sneaking suspicion that something major has changed in the private markets for several years. And now I’ve been watching this for a long time. I knew David Spencer when he was first hired by Yale. I knew all the people at the investment committee there that actually hired him in, I think it was ’84.

And by then, I was I was well into my career on the strategy side at Merrill Lynch. Just hinting at how how old I am. I’m sure the video probably seconds that. But I have seen about seven or eight of these cycles, and they are all fairly similar in form, but the content varies, which is… That is what makes modeling them very, very difficult. You cannot look at the same sector time and time again and say this is where the problem is. It always moves, but the forms don’t really vary, and particularly when you get leverage involved.

And that’s kind of the key element here. You know, you have each cycle we’ve been through the last fifty years, there’s been some sector that’s really taken advantage of the availability of leverage. And it’s changed. You know, it was… When I got into business in the seventies, it was the energy sector.

If you had anything to do with energy, you could borrow any amount of money, and, you know, gold mining was was second in close pursuit. And then it went from there into the S and L land and development lending. And then you had the whole high yield era where if you were a friend of Drexel, you could borrow any conceivable amount of money. Then you went to Japan, etcetera. And I think for those of you who are younger than I am, which is a lot of the audience, Some of you might remember the whole cycle that unfolded, the big one between 2002 and 2008, which that was almost the apotheosis of a giant lending cycle.

And of course, the collateral was different. It was single family homes, which had never been tried as a generalized source of collateral. And this time, you know, it’s been since they got put in the penalty box for a long time, we weren’t gonna go through that whole subprime deal as long as the people who were there were still alive. We we had a new… When the Fed essentially made money free and began the helicopter money kind of episode, which I would say lasted from 2009, reached its absolute peak intensity in 2001 when you not only had the balance sheet of the Federal Reserve exploding, but rates were functionally zero.

And so all of that was a propellant behind this tremendous wave of private asset leveraged investing, which began in the 80s, had spectacular performance because so few people were doing it, and then became more and more popular. And then it was you know, the ’80s performance was not aided by the fact that you had zero interest rates. You had declining rates, but never got close to zero. So we had a very, very interesting conjunction of positives for that industry take place in the early 2000s. And you ask why now?

Why should we be concerned now? Well, you have two things. The sector became tremendously overpopulated. It was like most high fee, easily manipulated sector, very attractive to lots and lots of new participants who weren’t as skilled as the originals. And secondly, you had the perfect monetary environment, which three years later changed into something that was a lot less than perfect.

I was just revealing the Federal Reserve dot plot their expectations at the end of 2021. And for ‘twenty two, ‘twenty three, and ‘twenty four, rates were assumed to be between 1.82.5% with a long term ceiling of 2.5%. So surprise, surprise, that didn’t work out. And so in every one of these cycles, whenever you get a big rise in rates from the assumed level, you have to look around and say somebody’s going to get hurt by this. And you look and you try to point out, okay, what was the sector that benefited the most?

Where was the excess consumption of leverage and people who really took advantage of the opportunities? And again, it was clear in two thousand five, two six, seven you could just point to the mortgage market and single family homes. This time around, you, I think, have to point to the whole private asset complex. And the reason these things tend to last longer than anyone believes and tend to become more difficult is because it always occurs in a place that the general population isn’t familiar with. People didn’t know anything about subprime mortgages.

They didn’t know anything about that whole world of mortgage derivatives. People knew about single family homes. And today, very, very few people outside of professionals in the industry or advisors have any idea really of the whole matrix that involves private credit and private letter ratings and LDOs and buyouts and continuation funds. It’s very, very opaque. And you combine that with the fact that these are naturally opaque vehicles.

There’s very little in the way of a forcing mechanism that would make this resolve in the way that the public markets might have selling cascades, which is why the process of unwinding is so tedious. And it’s why it’s a topic that when people say, watch out for this, you could come back in two years and say, well, nothing much has happened. But under the surface, there’s quite a bit happening. And that, I think, I’ll stop talking now, which I will come back to that. But I’d like to give Michael a chance to comment a little bit about some of the structural aspects of the transition that’s taking place and why that’s maybe indicative of a stage that we’re reaching.

Chris Gale: And Michael, coming out of Silicon Valley, because there’s a lot of headlines about SaaS, its data centers, and and and Michael Aronstein, I think you’re you’re saying it’s something bigger, Michael Halloran. Not to jump in between the two of you, but, yeah, what what what would you say to the… To what Michael Aronstein was saying?

Michael Halloran: Well… So first of all, just on on the intro, I just wanna make sure everybody understands. I sold NES Financial in 2020. I worked for a couple… Two and a half years for The Buyer, And now I’m out of that.

And right now, I’m just fascinated with kind of the challenges of what’s going on in private markets. And I’ve been focused primarily in the area of, I believe, there is transparency debt in private markets. They’ve grown at such an incredible rate. You know, it’s $16,000,000,000,000 of capital today, forecast to grow to $30,000,000,000,000 of capital within the next five years. And there’s lots of signals that we’ve got an underlying problem.

And so you can look at everything from the annual reports of allocators, pension funds, foundations, endowments, identifying that opacity within private markets is creating a risk for them. You’ve got some where they’ve actually even stopped allocating capital to private markets over $10,000,000,000 with one particular allocator. You’ve got the Opis sending a letter to the SEC signed by 38 member companies identifying opacity as an issue. You got three consecutive SEC chairman identifying that this is a risk. And at the same time, you have the federal government opening up alts to 401s.

And the primary benefactors of alts within those major allocators are individuals like firemen, police officers, teachers. So big market growth, huge impact. But what we’ve got is an underlying structure that was built years ago. And while technology is advancing, and while the level of reporting is actually greater and at a faster velocity than it’s ever been in the past, the data is not coming out in comparable fashion. So you can have an allocator that has multiple funds therein, those funds will come back with NAVs.

And those NAVs are concluded entirely correctly, but using different methodologies. So the allocator looks at it, and it’s not comparable data. You’ve got portfolio companies that, because of what’s going on in the market, have to restructure their debt. When they do that, they’re compliant. They’re not out of compliance with that debt.

However, ratings agencies will look at that and say, That is a nonconforming loan. And so you’ve got two different methodologies that are perfectly correct that are giving a different signal to the marketplace. I And think that gets to kind of some of the fundamental issues. And in the context of continuation vehicles, or here, we’ll call them zombie funds in the market, refers to them as zombie funds, the pain is particularly acute because it’s a compressed window. You’ve got, I would say, from creating a company and running a company, it’s a legitimate situation.

This is not somebody acting as a bad actor. You’ve got a company that didn’t fit within the legal construct of a ten year window, but it’s an economic result that you’re looking for. And so allowing an extra cycle, or right now it might have a thin acquisition potential universe of buyers out there. Allowing that to continue to develop and to continue to cycle is a legitimate way to provide return on capital. However, there are other…

There are some funds that are working specifically towards that. I say would there’s probably some instantiations where the funds are just trying to maintain the fee base, and they’re not necessarily working diligently at, you know, maximizing that return. And the problem in the market is you can’t really tell the difference. The information that comes to the limited partner, they have a finite window to evaluate it. And the person who produces the data, who sets the valuation and negotiates the deal, the same entity.

Is And so there’s kind of a natural conflict or concern. And what happens is the market then in turn prices that doubt, that lack of visibility across everybody. You’ve got somebody that’s really working towards doing the right thing. You’ve got somebody that may not be, and there’s no way for the market to really tell the difference. And looking at it from a…

The title in this is forensics. Well, forensics are looking at things after the fact. It’s expensive, it’s specialized, and it’s not the signal that an intelligent investor needs. An intelligent investor needs to be able to see the operating reality that’s preceding this particular event to make an informed decision. And the challenge is, most of the time, that’s not really provided.

So I have an actual example of how that played out in what… My company was a big provider in the EB5 visa sector, and I’m not going to explain all of the nuances of EB5. But one unique attribute of that sector was that capital flowed into funds, which was then allocated into a separate company, a separate entity that was… And most of this was commercial real estate development. So it was a developer that was producing some sort of project, and then it flowed into a job creating entity.

And the challenge in the structure in the sector, massive regulatory complexity and oversight because of how it flowed, and it was an immigration product, a financial product, a banking product with foreign capital. But you had in that structure very often related parties in all three transactions. And so the opportunity to do bad things was really prevalent. And so surfacing the information, using technology and process to make everything transparent, would evidence those risks and allow people to make informed decisions of what projects they wanted to throw their capital into. And that’s what we did at NES.

And eventually, it even had federal support. So instead of regulating the industry, all the regulators did is they just defined, here’s the guardrails. You can use anybody you want, but the guardrails are there needs to be process transparency. Investors need to be able to see where their capital is. It needs to be protected.

There needs to be audit trails that show how it moved through all these different entities. And that ended up allowing the sector to grow and to expand. And it was not the natural inclination of the sector out of the gate. They looked at it initially and said, This would be more work. This exposes potential issues along the way.

And so the inclination would be not to do that. But when they realized it allowed them to raise capital faster, it allowed them to manage processes better, they dealt with much less from an investor or limited partner servicing perspective, because they were constantly surfacing information versus doing it retroactively. And it just created an efficiency. And I think that that is particularly true, and it’s acute in the continuation vehicle environment. But I think from a bigger perspective, it’s true across private market capital altogether.

Chris Gale: I’m going to jump in the middle there for a second because I don’t think we pointed out there’s a Q and A button down there in the bottom and we very much welcome any questions you have. When you have them feel free to put them in, and then as we approach the end of the session, we’re going to see how many we can go through, and any that we can’t cover will be, we’ll see if our panelists will be able to come back to you off the webinar. Michael Halloran, thank you very much for that, and Michael Aronstein, coming back to your description of antiquity, are there certain triggers or things, in previous conversation I’m gonna date myself right along with everybody else maybe, but you know I’m a fan of all creatures great and small, and I kind of think of you as the vet who gets that call from the farmer saying something strange is happening with this flower horse. Can you come take a look at it? Because I really don’t want it at the next call to be the knacker.

But are there certain things that LPs are looking for? Are there certain things you think they should be looking for that that that that you’re involved with?

Michael Aronstein: Well, that… That’s a very interesting question and a good one. One of the difficulties, one of the reasons that this process is elongating and is really becoming more and more, I think, difficult is because if you look at the whole ecosystem and you try to identify the structure of incentives, which to me is the way you can look at any financial system and really understand it, what everybody’s incentive is. The problem is, and this is not specific to LPs, but there’s almost nobody within the entire private asset system that’s incented to increase the scrutiny of the actual valuations, provide granular bottom up analysis, or question some of the apparent conflicts in valuations, methodology, and ratings. I know this is quite a buffet, and everybody’s feeding off it.

There’s so much money involved. And the LPs, to the extent that they’re institutional professionals, get paid on the basis of the aggregate return statistics. Whether or not those returns are durable or they reflect an actual valuation, the same is, to a certain extent, exactly comparable with the general partners. I mean, clearly, you have more of a clear potential there for lack of incentive. But you have agency problems where you have people dealing with other people’s money who are looking for statistical confirmation.

Then you have the knowledge problem that people who might be the principals, just for example, say the administration of a university, They don’t really have the first idea about what is actually going on. And they certainly trust the investment team, which they should. But the incentives on the investment team side is to present a rosy picture of what the results have been. And that goes throughout the entire system. I would say that there’s no forcing mechanism for transparency other than I will say that the family office and the advisory side have an awful lot of people who really are concerned about the actual result and the actual valuations.

And that’s probably, to my mind, where the most of the discovery impulse is going to come from. The rest of the system is quite happy to be led along and say everything is great. And, you know, it’s something, to my experience, it’s been typical in every one of these cycles. Until you have a forcing mechanism that absolutely terminates the pretense of everything is terrific, even in a circumstance where everybody kind of knows that everything is not terrific. And I think back to the SNL crisis.

Know, SNLs or thrifts, as they were called, used to be really simple. You give them some savings deposits, they lend it out for twenty or thirty years to somebody for a mortgage. Well, that was all well and good until the seventies when the mortgage rates went from six, 7% to 16. All of a sudden, the loans they had made were way out of the water. They’re making 6% out of a whole lot of their portfolio, and now in order to pay the depositors, they’re paying them 10, 12, 13 competing for deposits.

So it was pretty clear that the die had been cast then, and there were all kinds of mechanisms put in place to try to forestall the reckoning. You you had Gaur and Saint Germain say, well, you guys now can do anything. So they got into development. They got into roll land, they got into building golf courses, so they could value assets wherever they wanted. But the actual forcing mechanism that put an end to it was when the SNLs in Texas, which were among the most aggressive, ran out of the cash to pay their depositors.

They couldn’t pay the interest on the deposits because they were operating at a negative cash flow, even though they kept showing everything is great. We have earnings here. The earnings are coming from the proposed value of the golf courses that we’re building. But the cash flow, the actual entity level cash flow was upside down. Their portfolio was just not producing the cash they needed to keep up with the liability costs.

And we have a similar thing that’s going on quietly, and you’ve seen it in some of the headlines with the private credit funds now. They can’t provide liquidity because the cash flows are really not adequate for them to create a reserve. You’ve got a real bid offer spread occurring now between the stated valuations and what the market considers to be the valuation of the loan that was perhaps originated when rates were zero and the company could afford it. So that’s created a liquidity seizure, you know, where almost nobody’s willing to pay the stated NAV. So you’ve got a real gulf between people wanting to get out, the ability of the providers to provide.

Now the structures are designed to be able to throw up gates, and I think people will argue, well, that’s what they’re meant to do, to stop a forced recognition of the valuation. But I would say that’s not exactly a virtue of the system when the actual valuation could be substantially below where it’s carried on the books. So you’re starting to see there are more and more headlines about this or that fund is only paying out 15% of your requested quarterly liquidity. Now it’s hitting it’s starting to hit the press and has been for the past year. And it’s another sign.

It’s kind of, I think, a harbinger of more acute problems. And the latest macro consideration is, you know, we’ve got a strong economy every… Everywhere else except in the… In a lot of the, private financial structures. We’ve got tremendous liquidity still left over from the Fed’s experiment.

You know, when they… Their balance sheet just exploded and to grow at rates that you’ve never seen before. Rates were zero. So you’re dealing with a residual of that, which is driving inflation higher, global markets on the equity side higher, activity higher, and now people are beginning to realize that, well, it doesn’t look like the Fed’s gonna go back to 2% ever, and in fact, they may raise rates. So you’re getting now to the, in my judgment, you’re at the kind of acute phase where more and more people, more and more creditors are going to be forced to reckon with the fact that the extend and pretend kind of path out is just not viable anymore.

So it’s gradually happening. These things tend to happen. They accumulate stress. And then there are generally events that precipitate a recognition. That’s, know, that’s happened in every cycle.

It’s like in 2007, New Century Financial was forced to recant and restate two years’ worth of their earnings. They went from being highly profitable to pretty much circling the drain. And all of a sudden, everybody who was in the subprime space looked more closely, and there were clawbacks, and there were people forcing more collateral up. And that really started the spiral down in the first quarter of two thousand and seven. So we haven’t really had anything like that yet, but my sense, and I can’t substantiate this with particular facts, is that we’re getting closer.

And I don’t have a specific candidate in mind, but it feels like with the passage of time, this is not getting any better. So I will leave you on that cheery note and see if there are any questions that have come forward here.

Chris Gale: Not yet though. You have scared me more than I was anticipating for this. It sounds like to me at least… So there’s option one, which is a crash and things go badly. There’s option two coming back to something that Michael said which is if I heard correctly in his illustrative example, the government steps in and addresses things, and then a third one could be at least some participants in the market attempt to implement solutions so that they’re doing as little retroactively and as much proactively as possible if those three or at least three different options.

Michael, before we get to number three, which is what can market participants do and how technology can play a role, Anything you can share from the government side in terms of where the government is on this as far as you’re aware?

Michael Halloran: Yeah. So first of all, Michael, I agree with everything you’re saying. And I think one thing that I would really focus on as an operator and somebody who built up the company and everything, I totally agree with the incentives aren’t aligned. You have players in the market, and each one has a different objective and incentive, right? So the challenge is the actual work, the actual operations is done at a portfolio company level.

The idea of reporting up to their GPs, I’m sure anybody who’s on this call who’s a GP has been chasing portfolio companies for data for years. Mean, it’s just the challenge that… PwC did a survey recently. I’m trying to remember the numbers. I think it was 54 of the portfolio companies reported financial data and the information that GPs needed, but with an attachment on an email.

30 some percent, I think it was like 36%, actually just put it in the body of an email. And 40% of them said, If we could automate this and have nothing that drained our internal resources on this ongoing frequency, that would be fantastic. We’d provide whatever data they wanted. So I think at the portfolio company level, there’s no benefit to them to provide the data. Operationally, they just look at it as a bird.

You go up to the general partner level, the general partner does not want their data being exposed in a way that their secret sauce is exposed to the market, or it can be weaponized against them by a competitive fund. And so they want to cap the amount of information that’s released, and they want to be able to maintain their privacy and their secrecy. The limited partners look at it and say, I need as much data as I can possibly get, and I need it in a comparable format that minimizes the cycles I have to go through to try and determine how are these valuations created. I need more information to make better decisions, better allocations, minimize risk. The federal government looks at it, and their priorities and their incentives are entirely different.

And to your point, it’s usually some sort of market dislocation that happens that drives a blunt instrument response from the federal government. They come up with a well intentioned legislative initiative that in reality has this cascading effect on the markets to where the only real benefactors end up being the accounting firms and the lawyers. And they make out great every time there’s a big legislative change, but the markets have to adapt and efficiencies are sapped away. Maybe ultimately it gets to something that’s better. And to your point, we’re getting to one of those tipping points because the market has gotten so big.

And so finding a way to align the incentives, so the actual signals, the data, the operating data is flowing up from the bottom of that pyramid through the entities along the way, and privacy respecting secure ways where there’s some sort of standard of how we get the information we need to accurately assess and manage risk, maximize capital. And in doing that, the benefit to everybody is not having the big market dislocation, but it also opens the market up for more capital. The idea that suddenly there’s a level of transparency and accountability within the sector that allows more private capital through 401s or through better allocations out of large LPs, that’s a win for everybody. But to your point, you got to align all the incentives, and it’s a big ask.

Chris Gale: So jumping into that, because I think we’re talking about solution mode. There’s sort of a big solution across the market, and then there’s what individual… Let me focus maybe on GPs. Well, Michael Aronstein, I didn’t mention… You and I have messaged back and forth.

What’s the proper pronunciation of second? Yeah.

Michael Aronstein: Okay. Good. K O N D, second. Yes.

Chris Gale: Are there some solutions out there? I mean, there’s stuff you can do. And then there’s also we live in the AI age. Are are there other solutions out there that that you’ve explored? Any any tactical advice?

Then Michael, I’ll come… Michael Halloran, and I’ll come back to you.

Michael Aronstein: Well, yeah. As you mentioned, we have a very close affiliation with Second, which is a data provider and analytic platform that is, I would say, the most granular, the most robust that we have found at the fund level. We have utilized it and I think we’ll continue as it builds out to really compare structures across various components and see if there are outliers, really, and to double check the accounting and the flows that are being reported by the general partners and see whether or not there is consistency. The amount of data required to do it is overwhelming. Think the CEO of Second, who’s an affiliate and advisor to us, Rasmus Kausker, has I think he pointed out last week to us that for each fund over a year’s period, there’s something like 1,300 or 1,400 separate data series that feed into the proper analysis of the fund.

And there are tens of thousands of funds. So the data management problem is extraordinary. But I completely agree with Michael that before this progresses to the stage where you’re distributing all these assets to the policeman’s beneficial fund and to mom and pop in their 401s, I think that some kind of structure, reporting structure, and some sort of valuation parameters that are really consistent across the industry are going to be necessary. And unfortunately, kinds of solutions, as Michael pointed out, tend to arise after an event when somebody has a real issue that starts spreading, and then the emergency alarm goes off in Washington or at the state level. And yeah, the solutions tend to be very blunt and maybe not, in the long run, conducive to the actual results that they’re seeking.

But now our feeling is that these markets will settle into a sustainable and properly organized form as we go through this transition stage from vehicles that were never intended to be mass market or widely distributed. When David Svensson started putting money into private equity in the mid-80s, there were about a dozen or two dozen firms, serious firms that were operating. And the agreements were all perfectly, I think, aligned with both parties’ incentives. He stipulated that he was going to get access to granular data on an update basis and that the incentives for the managers were going to be on performance. They weren’t going to take fees for originating investments and fees on fees, and they weren’t going to take consulting fees and all of that.

And, no, they they were very, very carefully raw limited partnership documents. That was never intended to accommodate thousands and thousands and thousands of investors, in the same way that the business development corporations that began in the early ’80s as a way to get capital into a starving sector. Nobody was left to lend to small businesses. Now, they’ve been used as the conduit for these gigantic private credit funds. And the reason is because now they fall under the ‘forty Act.

There’s tremendous flexibility with fees, tremendous flexibility with leverage, enormous discretion for the general partner to set their own values, mark their own homework, and really dictate their own compensation. When you look closely at the private credit universe, annual fee burden on these funds is typically between 39%, which on a credit product is almost unheard of, and I would say is really insurmountable. And the way people have tried to surround it is by leveraging them and taking the carry spread between what you can borrow as a fund manager and what the aggregate portfolio yield is. But now that’s a risk additive process without, I think, adequate compensation. But it does permit the addition of a tremendous fee burden.

But again, there’s the people on the receiving end don’t quite understand this. They look at the coupon level. It’s like, oh, here’s a fund that pays 9 percent. What’s wrong with that? And and there’s very, very little incentive to go deeply and explore.

And some of these funds have 500 page annual reports with 30 to 50 pages effectively of footnotes. So the universe of people willing to go through those closely, either using AI or by the end is quite limited.

Chris Gale: Imagining a battle between AIs producing it and AIs attempting to interpret it and staying on top of each other. Though on that point, Michael Halloran. And we have we have a question, so I wanna get to that question before we do. Michael Halloran, any tactics, technology, or things that you’re looking at approaches that can help attendees, especially the the GPs, but also LPs in the audience?

Michael Halloran: So I think… Well, I mean, technologically, as has always been, as it continues to shift and change, enables all sorts of new capabilities. I think you got to start with the fundamental premise, and it kind of fits with what Michael’s been describing, it’s opacity is the enemy of efficient markets, right? All of those things create risk, and it shrinks the market, it minimizes values, And you have to get the whole sector to start to understand that it is collectively a benefit to be transparent. And that needs to start all the way at the bottom with operating companies through the GPs, up to the LPs and to the federal government, and ultimately to beneficiaries of those pension funds or individual investors.

And technology certainly gives us an ability to do that. To me, this is not a technology challenge. To me, this is a cultural challenge. It’s the willingness to embrace a different way of doing things and aligning the interests within the complete sector to create standards, to report those standards, to do it for the collective benefit. If you look in, there’s corollaries.

A good corollary would be in the credit data provisioning space. The major credit providers, because they had really high charge off rates, and those liabilities were really substantial. And they agreed, We’ll share credit data together. We’ll contribute it to a pool. We’ll share that data so we can make better provisioning decisions, reduce charge offs, and manage risk more efficiently.

And that’s how we have TransUnion, Equifax and Experian. And if you look at somebody like Equifax, for them, I’m pretty sure, I spent some time working with them years ago, their consumer credit file represents over 14,000 different providers that are providing consumer credit behavior data. That was the benefit of everybody. It’s the benefit of individuals now who can manage their credit better. It’s better to the credit providers who could go out and free capital up for markets.

And I think this is a good analogy to this, is that if we can find ways to align the incentives so it benefits everybody, then you can get to that result. And one thing I would throw into the continuation vehicle side of it, which I don’t think gets accurately represented, or the need’s certainly not being met, is portfolio companies should provide the data and be aggressive about it just as much as they did when they originally sought the capital. Because this is about perpetuating their business in a successful fashion and working with their existing investors. Their responsibility is to provide the information and do it in a comprehensive fashion. And this is where their investor is at an inflection point, where they need LPs to make decisions.

They want to reflect the best interest of those LPs, and so they should embrace it. Now technology can allow that to happen. Technology now can go in with agentic processing, and we can pull data out of ERP systems. We can surface that data, and we can do it in a consistent common taxonomy. We can do it in near real time.

Now, Priyanna, you’re going to put gates on it, but you can create differential privacy mechanisms, you can have hardware enclaves that ensure that nobody’s data is being used or is being able to be weaponized against them. And so technologically, the capabilities are there. It’s does the industry have the will and the foresight to see that this will prevent market dislocations if they can get ahead of it? I think we’re at that point where if they don’t, federal government’s going to come in and they’re either going to restrict the flows of capital into the market, or they’re going to put mechanisms in place that load it up with cost and actually create inefficiencies to try and accomplish a good objective, but doing it in a probably less than optimal way.

Chris Gale: I’m going to hold myself back from asking some following questions. And so we we have a question here. Do either of the panelists have a view on the NAVs being put out by fund administrators for private funds versus the prices being transacted in the secondaries market? Is there a solution for the large discounts that are seen?

Michael Aronstein: I tend to be a person that trusts the markets quite well. I think the argument that the secondary markets are revealing distressed levels of exchange are incorrect. I certainly think, and I believe this is an accounting standard that is being compromised now, that every fund has the obligation, or at least their auditors, to see whether there have been actual arm’s length marketplace transactions in secondary markets and use that as a valuation benchmark. Now, to date, the argument has been, well, these are so low compared to our NAV because the seller is distressed. The seller obviously shouldn’t be in here because they need the money and they’re selling it at an artificially depressed price.

Well, that’s a funny argument to make, where now you have the two largest sellers in the PE market, I think, are the Harvard Endowment and the Yale Endowment. So they may be under pressure for the money, but they’re not likely to take a rock bottom distressed bid. And the same is true in the credit markets that there are so many people who can evaluate loans and whose business it is to find mispriced loans. And I really do think that the again, this is really a regulatory issue that probably is not going to be addressed until after something occurs. I think one of the things that can be insisted on when a potential LP or buyer of a fund is doing the due diligence is that the manager of credit funds does not get paid.

And the same would hold true for private equity funds on unrealized gains, that the payments should be at realization and the marks to market that create immediate incentive payments, should not be permitted. The other thing I would say also is that the incentive structure in private credit funds should really be re examined, because in most private credit funds or in many, the manager is entitled to an incentive bonus if they exceed some extremely modest target rate. And in some cases, the target rate is the same as the current single or double A bond yield. So if you’re making private triple C or B minus loans and you can’t exceed that, I think the telling point is I think 98% of the incentive fee payments to private credit managers actually get made. In other words, almost none of them are in a position where they fail the hurdle test.

So, I think that’s something that would really encourage more accurate NAV marks across the board. But again, the incentives, you have to take into account the fact that the fee flows in this industry are basically unprecedented. The amount of money involved here is, really beyond imagination in a lot of ways. And you can really see that when you look at the compensation structures, how many individual managers’ returns from certain funds. So it’s a very, very difficult problem.

And again, there’s almost nobody in the system who is incentive to stand up and say, wait a minute, we should stop this. Everybody who’s even remotely attached to the process is making a great deal of money now in one way or the other. So the difficulty is that it usually takes something traumatic before people step back and say, wait, that was out there all the time. We should have known that. So that’s just…

I mean, it’s human nature. It’s just all of us try to act in our own self interest and, you know, the the industry… I think Michael’s earlier point is that it’s really in the interest of the people who are doing their best to be the best stewards and to be actually on the side of their LPs and their investors. They really have a strong interest in trying to promote transparency and really eliminate some of the capacity that enables some people to kind of play at the very edge of sort of what we would call good behavior. So I think it’s coming.

And clearly I’d like to see it come sooner rather than later. And, you know, I’m I’m hopeful that, as Lloyd Blankfein recently said publicly, he said, haven’t most of these guys made enough money? He was he was commenting on, some of the behavior problems, but, I thought that was a very, very apropos comment from somebody who who actually really knows.

Chris Gale: Thank you. And we’re at the four minute mark. Michael, I don’t know if you, also have a response.

Michael Halloran: Okay, yeah, I have a quick response. Actually, it’s just from what I experienced and what we did. So at NES Financial, we started in ten thirty one tax deferred exchange sector. The incentive in that sector was for the providers, the qualified intermediaries, to aggregate capital and chase yield. They were doing it in a way that wasn’t evident to the exchangers.

And they made tons of money doing it. And the way it was written in the tax code, they weren’t doing anything wrong. And so I’m not saying these were bad actors. They weren’t thieves. They weren’t doing anything wrong.

They were working within the structure that had already been created. We came into the sector and felt like we could do something different. We established a set of best practices, a process of transparency and restrictions on how capital could be used and deployed. And then we audited everything with third parties, so everybody knew we were above board. We entered the sector, and within five years, we were processing over $85,000,000,000 of ten thirty one assets.

A year. We were the largest vendor in asset volume by far. And we did it by just trying to do the right thing. And doing the right thing is actually a really good business model. And that’s kind of what when I look at all of this, it’s if people can realize that they can grow their businesses, they can be massively successful by serving the interests of everybody that’s involved in what they do.

I think that’s the solution to it, because otherwise it is the blunt instruments. Instruments. It is the massive market dislocations that happen. And as much money as you’re making here, you’re going to suffer reputationally and you’re going to suffer economically at some point. So what do you do to get ahead of it?

Chris Gale: Thank you very much.

Categories
Legal Media Relations

The Definers Episode 10: Legal Strategy, Litigation Risk & Business Decision-Making

In today’s high-stake environment, legal risk is no longer something organizations simply manage, it’s something that actively shapes business outcomes.

Join Chris Gale, Co‑Founder of Gale Strategies, in conversation with Sarah Kroll-Rosenbaum, Partner and co-founder of Grove Law LLP, for a practical discussion on how litigation, regulation, and legal strategy are increasingly influencing executive decision‑making.

Drawing on her experience at the center of complex disputes, Sarah will explore how early signals of risk are often missed, why the most effective organizations surface and address issues before they escalate, and how litigation can evolve from a defensive necessity into a strategic lever. The session will also examine how leaders navigate uncertainty, align legal and business teams, and manage the growing connection between legal exposure and reputational impact, while offering a forward‑looking view on how legal strategy is becoming a continuous, embedded capability across operations, growth, and governance.

 

Chris Gale: Welcome everybody. This is The Definers webcast and podcast and we have Sarah Kroll Rosenbaum of Grove Law and we’re gonna start shortly, but if you are here to hear about legal strategy, litigation risk, and business decision making in high stakes environment, you are in the right place and I am Chris Gale, co founder of Gale Strategies, and your host today together with Nicole Kaptson who’s in the background, and Sarah. I think this is on a number of our past episodes, but as a past supervisor of mine used to say, don’t punish the prompt. So let’s get going. Sarah, we’re so excited to have you on, As everybody knows who follows us, this is our part of our Definers Series where we talk to folks who are defining an aspect of their industry.

There tends to be a technology aspect of that and I feel like and we feel like what you’re defining within the legal industry which we think has applications beyond the law and business of law, is almost like a returning to a sort of fundamentals of sort. That’s our impression, but yeah, if we could hand it over to you, can you share with the audience a little bit about your background, where your practice focuses, and we’ll start off there.

Sarah Kroll-Rosenbaum: Wonderful. Well, you so much, Chris and Nicole, for inviting me to join you. I am honored to be on the show. I am a co founder of Grove Law LLP, which just celebrated its first birthday last month. Grove is a mission driven law firm.

We’re based in Los Angeles and New York City. And our mission is to provide optimal client service through authentic lawyering rooted in integrity.

Chris Gale: And tell us a little bit more about some of the other partners and how you came together, shared backgrounds, but a Yeah, leading

Sarah Kroll-Rosenbaum: no, okay, great. Well, can dive in here. Well, Grove is a beautiful combination of a long time shared dream that I’ve had with my co founding partner, Hannah Scholl, who has been a dear friend and colleague for almost twenty five years, more than that in friendship. My team of my close, close partners, Anthony Spartalotti and Nancy Sotomayor, with whom I have worked here in California now for many years. And we brought our worlds together, if you will.

Anthony and Nancy and I were partners at an MLAW one hundred, and Hannah was in house at Visa. And part of our mission, of course, as I said, is to provide optimal client service. That’s something that Anthony and Nancy and I had a lot of experience trying to do from the outside, right, as outside counsel. And Hannah had experience receiving or having opinions about receiving as the client Visa. And so by sort of prioritizing that idea, together we are trying to bring to market a really client driven approach to how we solve problems.

You’re on mute, Chris.

Chris Gale: Again, thank you. So litigation is a hot environment, high pressure, and you get to see in real time where disputes originate, how companies are responding, which patterns lead to better or worse outcomes. So from your vantage point, what are the most important trends that you’re seeing in litigation and legal risk right now?

Sarah Kroll-Rosenbaum: Yeah, that’s a great question. I think that, I mean, just to say sort of an interesting vantage point. So I’m very interested in vantage point. What would you, you mentioned sort of the focus on Definers and Technology and how we are in a way coming back to sort of first principles. We’ll talk much more about, I think today about sort of the modeling and framework of how we look at things.

But I’m very interested in vantage point and from where within a system, a participant observes the system, right? And so meaning I’m a litigator, I’m a complex litigator, I was trained to be a complex litigator as were my colleagues, right? However, over the years of our practice, all of us have had experience sort of saying, okay, wait, does the litigation itself solve a problem or does the client really need something else? And so we see the intersections, if you will, of the legal system through litigation, the egos of lawyers, which I think everyone listening to this will probably have some experience with, meaning we wanna be good at what we’re doing. We wanna say, I’m smart and I’m capable and look at this cool trick I can do and this highly competitive, very pressure filled legal experience, but then we have clients who are like trying to do business, right?

And so we also have very, you know, no one is a stranger to major economic change, major technological change, major political changes, right? And so, the law almost always is retrospective, right? It’s always about what happened before, whether it’s litigation about something that already happened, whether it’s about regulations that are new in response to what was already happening. So we see a lag. And I think what we are seeing generally is, I mean, certainly there’s lots of litigation, there’s state regulation where federal regulation maybe has changed or waned for businesses.

And there’s a tremendous amount of economic pressure on companies. And so, just to be clear, like we represent companies, 99% of what we do is represent companies. And so there is a lot of legal work to be done out there right now. I think we can talk more about that

Chris Gale: for sure. One thing I think I’m hearing is that, at least in the area of law where you’re situated and your clients are situated, state law might be a little bit on a relative basis less impactful, that the economic pressures of the businesses themselves are creating sort of a dynamic in the courtroom, am I hearing that right?

Sarah Kroll-Rosenbaum: So I think state law is actually very, is increasingly impactful. And what we’re seeing is increasing state regulation. So where there may have been sort of, maybe under prior administrations, more federal regulation or more federal enforcement, there may have been less state law and regulation, right? And I mean, this is in gross terms, but there’s always a sort of a rebalancing, so the regulation doesn’t ever disappear, right? We see very significant regulation in places like California and New York and Oregon, in Illinois, for example, in certain areas.

And so in an example, I represent staffing companies, I represent a lot of staffing companies, and we see a lot of state regulation in that area. And a lot of that is about tracking economic trends. For example, following In the healthcare staffing market, for example, the pandemic, during and after the pandemic, states said, Wait a second, we’re gonna regulate healthcare staffing companies because they’re coming into our state and doing a ton of business all of a sudden, right? Likewise, there’s antitrust regulation. This is at the federal level, but not only states too, looking at the way what we call MSPs are operating.

When we have the economic relationships between staffing companies in order to provide their clients with better service. So we see that business drives and law follows, right? And what I’m interested in is trying to help my clients do more business, do better business, do smarter business with less friction in the legal world, by understanding how the law can support what they’re doing and how they can understand where the obstacles exist, because they always exist.

Chris Gale: That’s fantastic, and it reminds me of I’m over on the other side of the Atlantic than usual, and as I was talking to someone over here about about this webcast, and they were talking about increasing fragmentation in jurisdictions, so there’s a lot more that we had to do to get through airports and across borders than there was in the past and there’s talk in the country I’m sitting in at the moment about there being more of a fragmented environment within which this country and its companies exist. That’s interesting of hearing it also from the healthcare perspective. Could we dip into where flashpoints come up, where litigation comes from, where it originates? Yeah.

Sarah Kroll-Rosenbaum: Sure. I mean, I would say litigation doesn’t always come from one place, right? But I’m reminded of, well, I think that, so I, you you and I have talked before books and great books, I love borrowing from other industries. So we, one of the books I’ve really appreciated is Charles Duhigg’s book on super communicators. And he talks about the difference between, you know, it says, which conversation you have?

Are you having a feelings conversation, an identity conversation or a logistics conversation? And so it’s relevant for my work so much because we see litigation arise because feelings, big time feelings, right? Logistics, like we are two companies, so let’s talk about feelings. Company A is super pissed at company B because company B took their market share or won the contract or whatever it is, or took some action because somebody was upset and violated the contract knowingly, right? Whatever it is, I’m making these things up, but we have underlying tensions that are legitimate human tensions that result in legal problem and litigation, right?

And by the way, that’s so much of what our job is, is to deal with legitimate, to solve problems, if you will, between people through the legal process. That’s why we have the rule of law, right? My point is not to say everyone needs to go sit down and, know, come, you know, try to, they should drive, we’ve tried in the legal system to come up with, you know, early mediation and efforts to try to have resolution, but oftentimes we have feelings driven conflict. We have a lot of logistics driven conflict. Like we’re just trying to do something in the world.

We’re just trying to do something in the market and our operations don’t allow it, or our operations are making mistakes. And this is something that I think we will see increasingly around technology and around AI adoption at companies, because some companies will do a better job than others at laying that out, right? And it’ll make mistakes and we’re still gonna be responsible for it, right? So there’s a lot of underlying logistics to that, right? And then we certainly have identity too.

I’m the one who should have this and therefore I’m going to sue you to keep that right, right? And so it’s a really, from the sort of, where do these problems arise for me, the way I’ve developed, and I think this might be an appropriate time to talk about how I think about integrity as a framework, because it’s the way we look at, the way I like to with my clients, at problems, right? So integrity is a nice framework. I’ve developed something called a SWRL, a systems wide integrity risk lens, which is simply I talked about vantage points before, how do we take our vantage points and from wherever we sit, whether you’re the CEO of a company, whether you’re the CTO of a company, whether you’re the general counsel, a board member, or a guy who works in operations, you take your vantage point and say, look across the system and say, where’s the risk? And this is where we’re here to help because you’re gonna need help from somebody, many different people, many different people with advice and expertise to say, let’s look across this whole system, get out of fragmentation and look for where the risk is.

And it’s not to be formulaic, but it’s to try to be holistic in its impression. So when we talk about integrity, when I talk about integrity, I’m looking for two things at the same time, okay? Using both definitions of integrity, one is about truth, about which for me is about purpose. So is it genuine somebody has integrity if they’re a truthful, genuine person? And really what it is, is like, are they true to themselves, right?

Are they true to their own purpose? And structural integrity, does the house hold up and not fall down? Does the boat float without springing leaks? And when you can do both of those things at the same time, you have integrity, okay? Now I like that as a framework because it allows us in complex systems to say, how can this whole thing align, right?

We’ve got from a business perspective, maybe several different entities that are set up working together. We’ve got money flowing from different directions through different companies. And our purpose is to be of service in the market, right? So how can we do that in as frictionless a way as possible? From a legal perspective, we’ve typically, we’ve got in The United States, we’ve got federal law, constitutional, statutory, regulatory, case law, court driven, court interpreted law, same thing on the state side, all piled up on top of each other.

And 90% of what we’ve got in business too, just commercial agreements, just layers and layers of commercial agreements. And so what it’s, to go back to basics and this is like the original technology, do those things align? Or are we tying our shoelaces together in our purpose? So is our feeling, going back to that, clear in our purpose and driven out through all of those different structural measures, right? Are we, know, is our identity clear?

Are we clear in our identity about what our purpose is? And if we have strong feelings about certain things, which if you’re a mission driven organization, if you are trying to do a very specific, you may, right? And is that mission, are we being true to that purpose at every stage throughout our operations, our relationships, the systems in which we operate? And so that’s how I use integrity in the work and it’s replicable. The way I think it relates to your point about technology is that all technology is rooted in some original system that works.

It works here and then we can scale it. Integrity as a model works as a simple concept that allows for scale.

Chris Gale: I was writing it down because sometimes we feel the technology isn’t necessarily rooted in a particular system that is scaling and our own personal view within our firm amongst a number of our clients is that typically means that the technology is going to have a lot of difficulty. So you mentioned feelings, logistics, and identity. I don’t know if those were if that’s a sort of exclusive, like, particular

Sarah Kroll-Rosenbaum: three Those are Duhiggs themes. Right?

Chris Gale: That’s right.

Sarah Kroll-Rosenbaum: I’m borrowing his idea and applying it, but, you know, those are Duhiggs ideas.

Chris Gale: So is there more that you can say about feelings? Because feelings can be used pejoratively, which is to say, oh, well, you feel this way, and there’s a separation between that, and let’s say, you know, the facts or what what have you. Yeah. Yeah, say more about feelings and the importance of feelings.

Sarah Kroll-Rosenbaum: Sure, so, I mean, I think, look, I think feelings are really important. And I mean, I’ve helped, I don’t know how many C suites make decisions. When we are, like one really interesting thing about being a lawyer is that my client is the company, it’s not the people who are the actual humans I’m interacting with. And their client is also the company, right? And so it’s this interesting idea that we live with that we have fiduciary duties to an idea, to an entity, and that entity has a purpose, okay?

And that purpose is what we’re trying to support in this integrity model. And I am very interested in helping my clients distinguish between their reactions, which are often very much feelings based, and their calculated, educated, thoughtful response, okay? And, you know, Viktor Frankl is famously misquoted, because I don’t think he actually said it and it’s not actually in his book, but, you know, talking about the space between, you know, reaction and responses, opportunity to find freedom or whatever the quote is. But, you know, people like, are people and we have strong reactions. We have strong like, yes, more, more.

I wanna go get this. I’m excited about it. I’m having like a giant dopamine hit from winning right now in whatever this thing is. And, or I’m so angry and like, or I’m so scared. Like, I mean, how many CEOs have I advised where like, they’re like, are you kidding me?

I have to go tell my board that this guy sued us again, like really? I am like, you know, and so we have feelings as humans, like we are not AI, you know? And so we have feelings and we need to, I think it’s so valuable to have them and have a space to be like, okay, I can look at them and have them and feel them and see them and distinguish from the reminder. And this is again, why integrity is a useful tool. Because it’s like, oh, I can actually like put on my whiteboard or wherever I’m putting it, I can write down purpose.

Like this is the purpose, this is what we’re trying to do. This is how we’re trying to be of service in the world. This is how we’re going to market. This is how we are going to improve market systems for millions of people, right? And you can write that down.

And then when you get sued, when you witness yourself or your colleague flipping out because you’re like, Oh, come on, make this go away. This couldn’t be the worst timing, right? Or we’re gonna go get them, now is the best time, right? You can witness that and say, does that swear with our mission? Because what we want is long term, long term repetitive successive growth for most companies.

Certainly there are those out to be like, we’re gonna go out and pop in five years and then sell and that’s it. Maybe, but like that’s their purpose, right? But again, you got to say, there’s an opportunity to say, again, vantage points, there’s a vantage point of feelings and there’s a vantage point of purpose. When we’re making decisions, we got to go back and look at the vantage point of purpose.

Chris Gale: So in terms of decision making in the current environment, is there, and I’m wondering a little bit from our script here, but is there such a thing as a bad win in medication for instance?

Sarah Kroll-Rosenbaum: Sure, I mean, sure. I mean, think that I think where you’re going and I appreciate it and I’ll hit that outside ball. As you know, I like a good baseball metaphor. I mean, needs to be about allowing that purpose to succeed. And so if your lawyers or you are, if we got a litigation and the whole thing is about winning that case or winning the motion or winning the appeal or whatever it is, like, you don’t wanna forget about winning the battle or lose the war is not worth it often, right?

And so the reminder to go back to purpose and say, how can we focus on what really matters? And it allows us to say, hey, egos down, lawyers, outside counsel, lawyers down, go and do we settle or do we litigate to the death and litigate for twenty years and had that too? We make different decisions when we’re purpose driven. And so instead of somebody coming from the outside and saying, Chris, here’s what we’re gonna do to litigate your case and here’s what we’re gonna win and how I’m gonna win this case. If you hear that, you say, okay, good for you, but how am I, Chris, gonna win that case?

Chris Gale: And how do you uncover, I think you’re talking about purpose, if I recall correctly, How do you determine purpose with a client? And I’ll stop the question there because I have a follow-up, but I wanna hear the answer to this. I think

Sarah Kroll-Rosenbaum: it’s a great question. I think, I mean, the answer for me is like that client being them, doing them, getting paid to do them successfully in the world. So like, how are they being of service? So this is an authenticity question. Like, how are they being authentic?

And which is, are they bringing themselves? Are they bringing to the world? When we see, in my experience, I mean, I’ve supported hundreds of companies, when they are doing them, when their machine is working and they’re being well led in this is who we are and this is what we’re doing, it goes well, right? If we’re just going out to kill the other guys to be the last one standing, often doesn’t go as well. So my point as a lawyer is not really to give business advice, cause I’m not qualified to do that, let’s be clear, maybe I’ve been around a few meetings within the last twenty five years, but it’s my point here is to help say when you’re making decisions that are impactful, that are about millions or billions of dollars.

Right? When you’re making decisions about how you lead with your board and your advisors and your team, how do you do it from a place of saying, okay, everybody’s got a lot going on, but we’re gonna come back to our authentic purpose as a company.

Chris Gale: But are there is there any particular method or questions you ask that you think are particularly successful in unearthing that? I asked for instance, you know, we hit open this up, as a public relations, you know, marketing firm, sometimes we will have clients in a contentious media environment or maybe they will see it as a as a competition potentially with a reporter. It’s hard to in our place, because we’re serving the client, and I think you’re focusing on the client, it’s sometimes hard to come to an understanding with clients of ours for instance about when it is and isn’t a zero sum game and how there can be wins on multiple sides. So if I retreat back for a second, are there particular questions or ways that you set up the conversation with clients to uncover that purpose, or is there a different alternative where you prefer to find clients that are more predisposed to being able to do that?

Sarah Kroll-Rosenbaum: I think it’s both. I mean, I think that the relationship between a client and their lawyer is very specific. It’s got to work, right? It’s got to feel right for the client. It’s got to feel right for the lawyer because it can be, depending, look, there’s small things and then there’s like big long things where I’ve got clients where I’m handling 25 litigations for them, and that those are real relationships where we’re really sitting together and figuring out how are we gonna do this.

And so I’m very upfront with my clients that what I’m here for is for them to make decisions about what they want, and not for me to tell them what they want. But I need to be able to be clear about doing that, sort of my boundaries, if you will, are that we believe in the rule of law, we will act within the rule of law, we believe in the integrity of the rule of law, and that it’s capable of supporting quite a bit of business right now. I mean, people can go out to market and do a lot, And we want to be yes lawyers and not no lawyers. And what I mean by that is to say to our clients, yeah, here’s, if you wanna do whatever you wanna do in the market, here’s either how you can do it or here’s how you can do it, but here are the risks. By the way, some risks are parking tickets and some risks are prison sentences.

So like you choose, you’re adults. Like, I’m not gonna help you commit a felony, but like, this is what your risk is. So it’s always about their choice. It’s always about them understanding what the law requires of them in order to do what they want to do in the market.

Chris Gale: So if I hear you correctly, you’re not deciding what their purpose is, you’re asking a lot of questions and allowing them it almost sounds like therapy in a very productive fashion, which is okay, so ask the questions that allow them to explore that in the case of where they have multiple options.

Sarah Kroll-Rosenbaum: Business needs to drive the purpose and the legal, right? So I think a lot of times people get really scared about lawsuits and they just try to call, the paternalistic thing, come in and fix it, make it go away. And then, you know, some knight in shining armor shows up and says, I’m gonna go get them, you know, and like, okay, good, good for you. And have that skill. Like for those of us who grew up in the big leagues know that like, yeah, we have that skill, we can go out and do those things.

The better thing is to say, what are you really trying to accomplish here? What does it really look like for you to succeed? And if we need to go play that card, like fine, but that’s not, it’s an option. It’s one of many, many, many, many, many options in the giant arsenal of the integrity tools to say, how do we align the systems? How do we align the opportunities and try to reduce the friction so that you can do more business that is more suited to what you want to accomplish in the world.

Chris Gale: This is gonna be my last question. We’re a little bit over time. You alluded to the amount of business that is out there. What evidence can you share with us about you’re a Definer and we wanted you to come on to share this approach and this vision. Can you share more about some of the success that you’re seeing at Grove and the founding of Grove that has provided evidence of what seems like this long view and the immediate returns and rewards you feel?

Sarah Kroll-Rosenbaum: Look, think part of what we’re trying to do at Grove and we’re not alone, I mean, there’s several, many, many company, many firms, law firms that have launched in the last several years to try to provide an alternative to big law. So we are we were very, very, very grateful and humbled to be included in in our first year in the chamber’s recognitions, which is, you know, for whoever cares about, you know, the lawyer contests. It’s nice to show that we’ve got the chops, but we do, we wanna provide an alternative that allows for really creative, different approaches to litigation and to not just litigation, but how we combine litigation, regulatory compliance, looking at transactions, this stuff together, right? And that’s what we’re trying to do. And we are trying to lean into technology and not just our own, but our clients to understand how it’s going to advance our cause or hinder it and how we can help avoid that.

But we’ve seen clients, I mean, just in terms of the numbers, what we’re doing is, knock on wood, working really well. We came in strong and we’ve doubled the number of clients we have. We have prevailed on, I don’t have the exact count, but almost every major motion that we have filed for clients or resolved cases at better than market approaches. So it’s working, and it is a true thrill to be able to do this and really looking forward to We love working creative businesses, and this is certainly a time when the world is calling for innovation and entrepreneurship and new ideas, and we are really here to take part and help that happen.

Chris Gale: Thank you very, very, very much. Thank you for those that stayed on with us, and we can’t wait to share this further with our network because boy, does it mesh really well with what we’re seeing in the space. So thanks very, very much. Thank you all. Have a great day.

Categories
AI Media Relations

AI Development Media Relations

Supporting AI go-to-market motions in 2026

Price:

  • $12,486 for the complete cohort marketing program

Program Overview

AI development doesn’t follow a traditional SaaS launch sequence. Cycles are open-ended, customer feedback drives the roadmap, and go-to-market motions evolve in real time. That shift creates competitive space, but only for companies that can build narratives as dynamic as their products.

A cohort-based marketing motion aligns media, messaging, and sales with how AI actually gets built and bought: through small groups of high-intent customers experimenting in parallel, shaping the story as they go.

Objectives

  • Establish a repeatable cohort marketing motion
  • Increase engagement with high-quality, collaborative customers
  • Accelerate internal alignment across product, marketing, and leadership

Cohort Identification & Definition

We start by finding the cohort that already exists, often hidden in your customer base, and giving it structure, language, and visibility.

  • Audit the customer base to identify existing or emerging “accidental cohorts”
  • Define the macro industry challenge and structural breakdown
  • Develop positioning for the cohort as an industry working group
  • Build a value proposition centered on collaboration, experimentation, and leadership
  • Design a messaging framework focused on customer outcomes and learning loops
  • Create a participant communication framework
  • Align internal teams across product, marketing, sales, and leadership
  • Develop core content assets: announcement, messaging, FAQs, program overview

Media Strategy & Sales

Cohorts give journalists what they want most: pattern, not pitch. We build the narrative architecture and the sales motion together so each reinforces the other.

  • Develop a narrative focused on industry challenge patterns and innovation gaps
  • Identify and engage key journalists and influencers
  • Create a framework for ongoing insight storytelling and reporting
  • Align sales on positioning and narrative tools

Deliverables

  • Cohort strategy brief
  • Onboarding and participant communications templates
  • Announcement materials — email, blog, social
  • Sales enablement materials
  • Media pitch framework and angles focused on industry transformation
  • Talking points, media management, and results distribution

Timeline

  • Week 1: Cohort identification
  • Week 2: Program messaging and asset creation
  • Weeks 3–4: Launch and recruitment
  • Week 5–8: Media relations wins and amplification

Interested in building a cohort motion for your AI company? Get in touch →

Categories
AI Private Capital

The Definers Episode 9: Doug Fritz and the Outsourced CTO (and AI)

In this episode of The Definers, Chris Gale sat down with Doug Fritz, Founder and Managing Partner of F2 Strategy, to see how their team has shaped the idea of the outsourced CTO in private capital. We invited Doug to explain how this role is evolving in the rapidly developing AI age, and why it’s becoming essential as firms move from AI enthusiasm to the harder realities of governance, integration, and scale. Together, they unpack the current AI cycle, from rapid code generation to new operational bottlenecks, translate emerging concepts into practical terms, and outline the strategies leading firms are using to navigate this shift. The conversation ultimately looks ahead to what’s next for AI in private capital and how leaders can position their organizations to thrive as the old playbooks give way to new operating models.

Categories
Media Relations

The Market Signal Package

Supporting Q2 2026 Enterprise Sprints

Price:

  • $6,878 per press announcement
  • Volume rate: $5,291 per announcement when engaging on three or more announcements

What’s Included (Per Announcement)

Each announcement functions as a contained narrative campaign, not a transactional press release.

Included:

  • Strategic press release writing
    Crafted to connect the company’s news to a broader market movement journalists already care about, not just a company update.
  • PR Newswire distribution
    Distributed via PR Newswire. Newswire fees billed separately; Gale Strategies does not currently add an upcharge.
  • Earned media outreach
    Targeted outreach to priority national business, trade, and relevant local reporters based on the nature of the announcement and the audience that needs to hear it.
  • One social post promoting the news
    Designed for amplification and signal-sending, not filler.

Why This Exists, And Why Now

Q2 2026 is not just another launch window. We appear to be at a narrative inflection point.

As Gale Strategies has outlined in the past two months, AI acceleration and the unwinding debt cycle are compressing timelines, rerating businesses in real time, and reshaping how investors, buyers, and journalists decide what matters and what doesn’t. The market is no longer waiting for clarity; it is pricing its absence.

In this environment, silence is not neutral. Delay is not inexpensive. And “we’ll announce when we’re ready” increasingly translates to ceding the frame to someone else. This offering is designed to help companies:

  • Enter the conversation before the narrative hardens
  • Align announcements with how journalists are now explaining where the world is headed
  • Turn discrete news moments into durable market signals

The Strategic Rationale (Grounded in GS’s Playbooks)

  1. AI Has Changed the Cost of Waiting

In AI platform and infrastructure markets, narrative is no longer downstream of the product; the narrative is the product. A few months of silence during market formation can mean:

  • Lost category ownership
  • Early adopters anchoring elsewhere
  • Journalists explaining the space without you

This is no longer a linear cost. It compounds. Structured, timely announcements are how companies pay the cost of delay before it becomes permanent.

  1. Q2’s Market Rewards Clarity Across Three Layers

As outlined in The Three-part Clarity Playbook for April’s Market, effective communication right now must align three things simultaneously:

  1. What you want to say (your strategy and evolution)
  2. What your audience needs to hear right now (time-to-value, durability, downside risk)
  3. What journalists are trying to explain next (not what happened last quarter)

Most announcements fail because they stop at #1. This offering is designed to connect all three, so news lands as context, not noise.

  1. Momentum Now Beats Perfection Later

Events, launches, partnerships, hires, and milestones are no longer isolated moments. They are raw materials for sequence and persistence.

As we outlined in Before You Leave for Your Event, Read This, the highest leverage teams treat moments as micro-campaigns that compound over time.

Similarly, The Persistence Playbook makes clear that in an AI driven capital reset, the companies that survive and win are not necessarily the loudest, but they are consistently legible to the market. Regular, disciplined announcements signal:

  • Operational momentum
  • Strategic intent
  • Structural endurance

In this cycle, visibility without coherence destroys trust, but coherence without visibility disappears.

Who This Is For

This offering is designed for:

  • Operators pursuing funding, M&A, or major customer inflection points
  • Private capital backed businesses under pressure to show clarity, not spin
  • AI-native and AI exposed B2B companies navigating compressed decision cycles
  • Leadership teams with multiple milestones between April and early summer

Examples of announcement types include:

  • Fundraising announcements
  • Product launches
  • Acquisitions/IPOs
  • Executive hires
  • Data or reports
  • Event attendance/participation as a speaker

If you anticipate three or more announcements, Gale Strategies will waive the standard project fee, reducing the per announcement cost to $5,291, because narrative persistence matters more than one-off hits.

The Bottom Line

The market is being reshaped in public.

Journalists are writing the first draft of the next cycle right now. Investors and buyers are using those explanations to make fast, high stakes calls. And companies that wait for “perfect” risk being explained by someone else.

This Q2 announcement package exists to make sure your company is present, coherent, and correctly framed while the window is still open.

If you’re planning announcements anyway, the question isn’t whether to communicate; it’s whether the market understands what you’re building before the frame sets.

Categories
Media Relations

Timing Is Everything: When to Hire a PR Agency

Timing is often the difference between a story that lands and one that disappears. But when is the right time to start telling that story?

Engage PR too early, and you may burn time and budget before you’re ready. Engage too late, and you’re asking PR to amplify something that’s already passed its peak.

This article is designed to help you answer a deceptively simple question: When is the right time to hire a PR agency?

Do you need a PR firm? A checklist.

If you answer yes to one or more of these, it’s time to at least ask the question. If several boxes are checked, the question isn’t if you need PR, it’s when.

You’re planning a moment that needs attention, not just execution

☐ A product or feature launch that needs adoption, not just an announcement

☐ A new partnership or integration with real market relevance

☐ A fundraising announcement (Seed, Series A/B/C, or strategic investment)

☐ A new C-suite or executive hire meant to signal growth or credibility


You’re changing how the market understands you

☐ A brand, positioning, or messaging refresh you need to get out there

☐ A pivot or expansion into a new category, audience, or geography


You have news, but need help making it newsworthy

☐ Original data, stats, a survey, or a report with a clear takeaway

☐ A timely POV or insight tied to a trend, cultural moment, or industry shift

☐ Something genuinely interesting to say, but no clear distribution plan


You’re hitting internal limits

☐ No one on your team “owns” media, narratives, or journalist relationships

☐ You’ve tried DIY PR and results are inconsistent or nonexistent

☐ You need outside validation to build credibility fast


Gut check

☐ You’re asking, “Should we hire a PR firm?” more than once

That question alone is often the signal.

How early should you engage a PR firm?

The short answer: earlier than most people think, but not before you’re ready.

While every situation is different, you don’t want to engage PR the same week you need to get the news out. That eliminates a lot of strategic options. But here’s a quick guide:

  • Fundraising announcements: 6–8 weeks
  • Product launches: 8–12 weeks
  • Executive hires: 4–6 weeks
  • Data or reports: 6–10 weeks
  • Event attendance/participants: 4-6 weeks
  • Submit to speaking engagements/awards: 6-12 months

This time is rarely spent “pitching” (though if you’re going to offer an exclusive or embargo, you should give reporters a few weeks’ notice). It’s spent clarifying messaging, shaping narrative, building materials, and identifying the right angles and outlets.

What happens if you engage too early?No real news or hook yet. Messaging keeps changing. Momentum stalls before launch. PR can’t manufacture urgency if nothing is ready to share.

What happens if you engage too late?Messaging is already locked. Announcement dates are immovable. PR becomes reactive instead of strategic

What happens if you engage at the right time? Clear story, clear audience. Enough runway to shape the narrative, not scramble. Coverage that supports real business goals.

This is the sweet spot.

What should you come prepared to discuss?

You don’t need to have all the answers by the first conversation, but here are a few things you’ll want to come prepared to talk about.

  • Your goal: What are the broader business goals (e.g. awareness, credibility, adoption, category leadership)?
  • Your audience: Who do you actually want to reach (e.g. investors, customers, partners, talent)?
  • Your spokesperson: Who will be the voice behind this PR initiative and what makes them qualified?
  • Your hook: Why does this matter now?
  • Your budget: To set expectations, our Gale Strategies prices are listed here.

When PR is engaged at the right moment, it stops being a last-minute megaphone and starts being a growth lever.

Ready to talk? We’re always open to a conversation about whether PR makes sense right now.

Email us at chris@galestrategies.com

Categories
Technology

The Definers Episode 8: Data Economics & Private Capital, How Lydions Can Transform Private Markets


 
Explore how data economics can solve real challenges in private markets. In this episode of The Definers, Chris Gale and Arka Ray of The Data Economics Company explain Lydions, data-native economic objects that embed ownership, provenance, and incentives into workflows. These structures turn static data into living assets. You’ll learn practical use cases and the foundations of data ownership, interoperability, and valuation, and how data can drive trust, efficiency, and liquidity.

Categories
AI

Media Relations in the Age of AI

Media Relations in the Age of AI: Four Lessons for B2B in Late 2025

Media Relations and AI Thumbnail copy

AI is no longer a buzzword—it’s redefining how buyers discover, evaluate, and choose solutions. In this new environment, traditional PR alone won’t cut it. B2B leaders need media relations strategies that connect directly to sales, amplify trust, and create momentum across every channel.

Our latest white paper distills insights from industry leaders, live discussions, and real-world client examples into four actionable lessons for thriving in the AI era. From aligning PR with measurable ROI, to harnessing AI for smarter storytelling, to creating a sales-media flywheel, this guide shows you how to stand out in a noisy, AI-driven market.

Download the white paper today and position your business ahead of the curve.

Fill out the form to download our white paper:

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Categories
Sales

The Definers Episode 7: Reid Thomas on Accelerated Impact, Opportunity Zones and Sales Ops

Learn how real relationships and smart systems create growth that automation alone can’t deliver. Reid Thomas currently stands to define the Opportunity Zone market—and he has the sales ops experience to back it up.

Through his new venture, Accelerated Impact, Reid is opening opportunities that blend financial returns with meaningful community outcomes. But Reid is just as known for his contrarian approach to sales in an era obsessed with AI and automation. Learn more about his unique sales playbook and how Accelerated Impact is shaping the Opportunity Zone space.

Categories
Sales

The Definers Episode 6: A sales ops approach to professional services business development

For those who have been doing public relations and marketing for law firms or accounting firms, here’s a webcast on integrating that work into a CRM like Salesforce, Hubspot or ActiveCampaign and implementing sales ops. If you’re like us you’ve earned media results or implemented marketing campaigns, but you’ve remained vulnerable to partners asking how effective it really is. Impressions and share-of-voice remain unconvincing. And to be honest, how convinced are we ourselves privately?

In the webcast below, we share lessons from integrating public relations and marketing into a firm’s CRM, and leveraging sales ops processes to skip over indirect metrics of impact, and focusing on actual revenue. And most importantly, we share lessons from driving public relations and marketing more directly to what makes your firm’s sales cycle work, and your true differentiators.