We don’t see a point in making PR and marketing costs a mystery. Below is the current pricing for media relations and marketing from our team on a per result basis.
It’s based on an average cost of these deliverables across five years. Though we pay attention to how much it’s cost us more recently (with the ambition of bringing the price down where possible).
Are we cheaper or more expensive than other firms? We’ve been told we are a premium service. One that delivers greater specificity and intent in our work than others. We’ve also been told that the premium accurately reflects our drive to do more than churn out deliverables. It reflects our doing the necessary work and thinking that connects those deliverables, and the strategy that animates them into profitable sales growth.
We’d love to get your feedback and questions. Please reach out to us.
Media Relations:
🔹 Media Result Top Tier – $3,815
🔹 Media Result – $2,765
🔹 Byline – $4,445
🔹 Press Release – $2,526
Content/Marketing:
🔹 Social Post – $494
- Planning
- Drafting
- Targeting
- Graphics
- Tagging
- Coordinating interactions with external and internal accounts
- Posting and management
- Measurement
- Coordination with other posts
🔹 Webcast – $4,291
- Scripting
- Prep
- Email promotion
- LinkedIn promotion and LinkedIn posts
- Hosting
- Video editing
- Development of follow-on clips and content
- Reporting on attendance, engagement, etc.
- Posting as a podcast on external platforms
🔹 Blog / Article – $2,947
🔹 Case Study – $3,059
🔹 White Paper – $5,132
🔹 One Pager – $3,485
🔹 Definitive Guide – $7,920
🔹 Audiocast – $4,800
Sales Outreach:
🔹 Monthly SalesOps Cycle – $4,762
🔹 Email Campaign – $2,437
🔹 Email Campaign Nurture – $1,200
🔹 Survey – $2,677 (contingent on a larger program)
🔹 Roundtable – $18,000 (intensive event)
🔹 Awards & Events – $3,088
Website:
🔹 Web Page – $5,902 (highly contingent on the page in question)
🔹 Web Update – $2,400
🔹 Web Maintenance – $1,060
