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Media Relations

The Definers Episode 3: Jessica McNellis and How Top Tier Media Happens

How do you get top tier coverage? Do you have a new product launch, partnership, funding, or are you making major strides for the future of your market and not getting proportionate recognition?

Jessica has more than ten years of experience creating and leading B2B public relations for companies spanning the healthcare, technology, legal, and sciences industries. A seasoned media relations professional, she’s earned clients’ interview and byline placements with notable business outlets, including The New York Times, Forbes, Bloomberg, and The Wall Street Journal, and a myriad of regional and trade publications. She has a proven skill for connecting clients’ stories with relevant news and works with clients to ensure media placements are leveraged to further their message with target audiences through engaging content, social, and marketing materials. We ask her why some companies and their media relations succeed, and others fall short.