How to Achieve Top Tier Media Coverage

Getting a reporter’s attention in today’s media landscape is more challenging than ever. If you’re pitching top tier reporters and not making any traction, you’re not alone.
Almost half of journalists say they “seldom or never respond to pitches,” according to a recent survey. It likely has less to do with the story your company has to tell, and more to do with how your media strategy needs to evolve to fit within the current state of journalism.
How do you adapt your media strategy to add value to top tier reporters in today’s news cycle?
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